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About Us

RentButton is brought to you by the team at

About RentButton

It all started almost two decades ago, with the idea that there was a different way to rent vacation homes.

Our company was founded in 2003 in Vail, Colorado to provide rental sales and marketing services to local property management companies. Our founder, Larry Hoffer identified a niche in the burgeoning vacation rental industry after being successful at renting his own mountain property. He has applied the skills developed at leading companies in the hospitality and telecommunication industries to propel

RentButton began when a new niche was identified. We realized that Travel Professionals, Travel Management Companies, and Affiliate Marketers were untapped resources for short-term rental needs, because there was no easy service for them to share with their clients and earn commissions. RentButton fills that market gap with benefits for everyone involved.


Our Team

Larry Hoffer

Founder & CEO

When Larry founded his first rental company in 2003, he created a solution where owners, guests, and the company could all benefit, resulting in a paradigm shift in property management and rental agency services. Since then, the short-term rentals companies under the Rentalz Holdings LLC brand have generated hundreds of millions of dollars in transactions and delivering services to hundreds of property managers. Hoffer is a former cable television executive, serving marketing posts at Starz Entertainment, United Artists Entertainment and Daniels & Associates.

Rob McGrath

Business Partnerships

Rob is an experienced resort real estate and short-term rental executive and entrepreneur. Rob is Founder and Partner of SojournAPI, which offers short-term rentals to the B2B Travel Industry. Rob helped found the Fractional Real Estate industry and developed luxury resort properties in Colorado, Wyoming and Arizona. Rob spent five years on Wall Street at J.P.Morgan and Nomura Securities, where he financed over $1 billion of real estate.

Tom Powers

Business Partnerships

Tom has an extensive sales and business development background as well as being a vacation rental property manager himself. Tom also founded Abodeca which is a direct booking vacation rental website that is now part of the Rentalz Holdings LLC family.

Lev Lawrence

Chief Technology Officer

Lev is the chief architect of the impressive software systems that drive the RentButton. Lawrence is a senior technology consultant and developer who has worked with top executives for over 20 years, ranging from startups to Fortune 500 companies.